What are Apple`s long-term prospects without Steve Jobs?
Historically,
a successor after the great king faced tremendous difficulties in ruling their
empire. Expectations after the great king soars high which cannot be achieved
through just normal successor. And this rule also applied to the Apple empire.
After the great Jobs, Tim Cook, who was the Chief Operating Officer succeeded
the empire. Actually, he is great in dealing with distribution system and
supply chain. With high tech, he efficiently lowers the Apple`s product unit
costs. But the problem is ‘Is it enough to sustain the Apple`s position by
devising efficient supply chain?’ And the answer is definitely no. And so, how
can it be possible to sustain the Apple`s long-term prospects without Steve
Jobs?
Apple
having made their profit by two ways. First, they upgraded each model by 18-24
months. For example, iPhone upgraded every 18-24 months from the January 2007
IPhone1 to now iPhone 5s. Second, they developed entirely a new model. So they
released from Apple1 to now IPad4. According to the Product`s Life Cycle model,
Apple sustained its whole profit by introducing new version and new models to
stabilize its sales unit.
And
after Jobs, the problem lies not in the new version, but the ‘New model’.
Apple`s vision ‘Build an enduring company where people were motivated to make
great products. Everything else was secondary’[1]
is too simple to follow but too difficult to achieve that any other company
like Samsung and HTC failed to achieve. Neither I nor anyone know what will be
the next product for Apple. But here is some criteria in accordance with the
Apple`s vision. First, they have to keep in mind that they didn`t make what the
customers want. They figured out what they`re going to want before they do.
Second, they made the product which is deeply differentiated with any other
products. And Apple`s customers, thankfully accept it without complaining its
high price.
댓글
댓글 쓰기